John Whaite for Currys PC World

I recently photographed John Whaite, a British baker, previous winner of the BBC's The Great British Bake Off, cook, chocolatier and TV personality. To get the nation baking alongside Currys PC World, the morning included a range of portraits and behind-the-scenes shots, coupled with the filming of a lemon drizzle cake recipe (the best I've tasted, sorry Mum). You can watch the video filmed by James Ward here.

Videography: James Ward/Farm Studios 
Agency: M&C Saatchi